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Business

Your Business Needs New Ideas

I really empathize with small businesses that nowadays struggle to survive. A constantly changing market, aggressive marketing campaigns pursued by larger businesses, changing trends and a non very attentive crowd of customers out there, sometimes causes small businesses to collapse, defeated by this vortex system. One of my mentors one day told me something: “If [...]

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Going Green Is Not Just For Big Business

The world of big business is making daily headlines by “going green” after discovering that what’s good for the planet is also proving good for business. IBM recently announced “Project Big Green,” a billion initiative to reduce energy consumption by offering new lines of energy-efficient IT products. Wal-Mart is adding solar power to more than [...]

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